Made by Ed Smart

Work & case studies

Real small UK businesses, looked after.

A mix of local service businesses, hospitality venues, suppliers and community organisations. Names changed where clients prefer.

Hospitality · local pub

The Countryman, Staverton

Problem
An ageing website that didn't reflect the warm reality of the pub, and was hard to update.
Delivered
Refreshed pages, clearer events and bookings flow, hosting moved over, ongoing care plan.
Result
More enquiries for events, faster page loads, and zero hosting headaches for the team.
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Industrial · trade supplier

Ductwork & HVAC Supplier

Problem
A dated site that didn’t look professional next to bigger competitors and buried key services.
Delivered
New service pages, clear product structure, professional tone and proper enquiry forms.
Result
A site that wins trust on first visit and routes enquiries straight to the right person.
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Service · Warwickshire

Local service business

Problem
Customers were finding the wrong contact details and the site hadn’t been touched in years.
Delivered
New website, hosting moved across, contact details cleaned up, and a Managed Care plan.
Result
Updates land within a day or two, and the owner never has to log in to a clunky editor again.
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Charity · community

Community organisation

Problem
A volunteer-run site that was slow, hard to update, and broke whenever plugins changed.
Delivered
Stable rebuild on a managed stack, simpler editing, hosting and updates included.
Result
Volunteers focus on the work — not on fixing the website.
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Hospitality · events venue

Hospitality venue

Problem
Booking enquiries were getting lost between email, social and the website.
Delivered
Single enquiry flow with auto-confirmations, plus a refreshed events page.
Result
Fewer missed enquiries and a clearer picture of where bookings come from.
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Trade · regional supplier

Trades / supplier

Problem
Strong reputation locally, but the website didn’t reflect it.
Delivered
Cleaner brand, clearer service pages, simple monthly care plan with reporting.
Result
A more professional online presence that quietly does its job.
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Want a similar setup for your business?

Tell me what you’re working with — old site, no site, or just the wrong site — and I’ll suggest the simplest path.